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Sylvie Busca, the founder of Wine In Block, is featured in this article. Her start-up, launched in 2020, specialises in using blockchain and NFT to secure the wine market. Wine In Block offers a variety of solutions, including a digital passport linked to an NFC tag or box to authenticate bottles of wine. They also offer NFTs to create communities of wine enthusiasts, as well as NFTs used as certificates of authenticity.
The start-up is targeting wineries and wine importers worldwide, and is planning its first NFT drop in June with a winery in Alsace. Currently in the fund-raising phase to raise €1.5 million, Wine In Block is led by Sylvie Busca, whose passion and in-depth knowledge of wine reinforce the company's vision.