Interview with Sylvie Busca, CEO of Wine In Block
The video begins by explaining what an NFT is. An NFT is a non-fungible token, i.e. a unique and non-interchangeable digital asset. NFTs are based on blockchain technology, which guarantees their authenticity and provenance.
The video goes on to explain how NFTs can be used in the wine market. NFTs can be used to guarantee the authenticity of wines, which is important for fine wines. NFTs can also be used to create exclusive experiences for collectors, such as private tastings or trips to vineyards.
The video then presents several examples of companies using NFTs for the wine market. For example, the French start-up Wine In Block offers a wine traceability solution based on blockchain technology.